Girls' Generation make their US network TV debut on Letterman

On 31st January, Korea's leading female group Girls' Generation [Official Website | Wikipedia] made their US  network television debut. The 9 member group performed their debut English single "The Boys" on an...

Aziatix - "Cold"

Although Asian-American R&B/pop group Aziatix [Official website | Facebook] only launched in March 2011, all 3 ...

Online music marketing in Asia with MC Jin

A couple of years ago, I had the privilege of interviewing MC Jin [Wikipedia | Official website], ...

About evocative asia

evocative asia is a website and community dedicated to the exploration and development of music and musicians in and from Asia.

The website was started by Alex Trup. Originally from London, Alex has lived in Hong Kong, Shanghai, Guangzhou and Taipei, where he currently resides. A Durham University graduate of East Asian languages and culture, Alex is the founder of evocative records, an independent record label and music marketing company. The first artist being released on the label is Taiwanese singer-songwriter Naomi Yohani.

A long-time fan of Asian music, Alex hopes evocative asia grows into a vibrant community of Asian music lovers.